L’Art des Jeans (1975)

By Richard M. Owens, Tony Lane. Text by Peter Beagle. Photographs by Baron Wolman. Harry N. Abrams (eds), New York, 1975. Text in English. French translation inserted with a free notebook. First French edition published by Editions du Chêne (jacket). 158 pages. 29.7 x 23.2 cm. Condition: Excellent.

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“Jeans, in the 1950s, were for the younger generation the sartorial language through which a certain form of rejection was expressed, the sign of the vigilance of minorities in the face of the establishment. Their wearing then became an astonishing phenomenon of mass reaching indifferently young and old, rich and poor, boys and girls. It is the desire to personalize and singularize what was likely to become a uniform which then led the young people to create a real new popular art. The firm Levi’s organized in 1973 in the United States a first major competition open to all artists of “Jeans Art”. Nearly 10,000 people participated. A selection of the works presented appears in this album… “. Very nice book.