Fiorucci : The Book

By Eve Babitz, Harlin Quist Book, New-York, 1980, text in English. First edition. Not paginated. About 140 pages. Condition: Good (fragile binding).

380€

Very nice book on the history of the brand and its original identity through many photographs and illustrations. Fiorucci was one of the great “symbol” brands of the late 1970s and early 1980s. Both popular and trendy, it shone particularly in New York with its famous boutique on 59th Street, where personalities such as ‘Andy Warhol, Madonna, Farah Fawcett, Marc Jacobs, Keith Haring, Calvin Klein, Klaus Nomi… A brand founded in Italy in 1967, Fiorucci was one of the pioneers of the globalization of Fashion by importing and popularizing articles exotic such as the Brazilian thong or afghan coats, by inventing stretch jeans, by popularizing leopard prints, and the most flashy outfits that are. The brand also remains inseparable from nightclubbing and Studio 54 in particular. An enthralling book to delve into the Fiorucci myth.